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How To Plan For Success In Social Media Marketing

When marketing with social media, it is important that you constantly learn and update your strategies. Where other plans would result in your company failing if they failed, SMM is inexpensive and any mistakes are fixable. You will see that your visitors will comment on your content and you can find out what htey like and what they do not like. In combination with the information in this article, you can begin pulling traffic in no time.

Create a new blog entry as often as you can as well at regular intervals. When you do this, readers can have some idea when new content is coming and will be there waiting for it. This is how magazines and newspapers get subscriptions. Make sure you're being consistent so that visitors will return.

When participating through marketing with social media, it is a good idea to let all your current consumers know. When they sign up to follow your page, social sites will inform their other connections. This is basically free advertising for your business. It is also more valuable than ordinary advertising since it's a referral.

To get a better social media marketing network, avoid pushing products. Consider mixing in a few interesting stories, product reviews, or related external links. Put up photographs, ask people questions and run an occasional drawing. Keep your followers interested and engaged. Rather than looking for areas to place your products cleverly, you should think of how to generate interest in your products through content. Try to find ways to have customers think about how your business and products adds to their way of life, rather than how you will affect them financially.

Building your presence on social media networks requires patience. You will need to slowly build a following, so don't expect massive results overnight. It has happened in rare occurrences, but it is unlikely that you will receive viral following in just one night. If you exercise patience, your audience will gradually grow to be the size you want.

When you use social media ads to market, the ads need to be placed on the page so they'll be seen often. If your ad is not highly visible and accessible, then the traffic and interest it will generate will be weak as a result.

Regularly update your profiles, but stay flexible. Update your content more often when you launch a new product or service. If you frequently find that you have nothing to post, don't post as often.

Do not get discouraged or give up on your social media site. Once you start gaining new followers and a good reputation, your success will become more apparent. After all, you're attempting to build an entire network of followers for your business. All told, this could take months or even years before you have a substantial network of followers.

Post videos of interviews with experts or influential individuals in your niche on YouTube. This is quality content and a good way to acquire respect. It will also build your reputation as an authority on the subject. Such authenticity engenders trust with prospective clientele, who are now more likely to buy your services and products.

It is a good business practice to follow those who have chosen to follow you on Twitter. Don't act like you're too cool to be following potential customers. Individuals desire to know that the business they will be dealing with cares about their consumers. The action of following Medial Writer a customer takes only a second, and it makes your customers feel greatly appreciated.

Update your blog entries on a frequent basis. Decide on when exactly to put up new content. If you stay interesting, people will keep coming back. Make sure that you set a reminder for yourself for when it is time to create a new update.

Interact with your followers and make a point of commenting on other blog posts. It is called social media for a reason. That means to be effective, you need to socialize. As long as you're willing to comment on people's sites and blogs, and as long as you're engaging in dialogue, you will be seen as a social presence instead of simply a marketing presence. As you do this, it will open the doors for many other opportunities out there.

Once you learn how to post on the correct form of social media, you will increase your audience. Publishing your media is simply a matter of posting your content on social media sites like Twitter, Facebook and YouTube in methods that mean your target niche will come across it. After that, you only need to watch, learn and react while collecting the profits.

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The American Medical Publishers Association.

The American Medical Publishers Association has a new web site, AMPA president Susan Gay said, "We wanted the new site to make it easy for both our members and non-members to find information about health science publishing. We want people to come here first when seeking the healthcare public relations jobs near me latest trends affecting our industry and our customers."

(President-elect of AMPA is Meg White, of Lippincott Williams & Wilkins, publisher of, among other publications, about 18 newsletters for the medial industry.)

COPYRIGHT 2001 The Newsletter on Newsletters LLC

No portion of this article can be reproduced without the express written permission from the copyright holder.

Copyright 2001, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Dentigerous cyst of the maxilla with impacted tooth displaced into orbital rim and floor.


We report a case of dentigerous cyst of the maxilla and maxillary

sinus that caused the ectopic dental Implants examination displacement of an unerupted tooth into

the orbital rim and floor. After an incisional biopsy, marsupialization

of the lesion promoted its involution and stimulated osteogenesis. This

in turn simplified the surgical enucleation of the specimen and removal

of the unerupted tooth without the excessive loss of the bony contours

of the maxilla.


Dentigerous cysts surrounding impacted teeth often displace these

teeth into ectopic positions. In the mandible, they have been reportedly

found in the symphysis, body, angle, coronoid process, and the condylar neck. In the maxilla, these teeth are often displaced into the maxillary

sinus. (1-3) They have been reported to be locked into the ostiomeatal

complex, (4) piriform wall, and occasionally the orbit itself. (5,6) The

sequelae of these cysts and ectopic teeth vary from obstruction of the

sinus to blindness. (7)

Dentigerous cysts of the maxillary sinus, and the impacted tooth

within, are often easily removed via a Caldwell-Luc procedure. However,

removal of large lesions may require extensive surgery, the

complications of which can include aesthetic and functional deficits.

Marsupialization is a method of exteriorizing cystic lesions to

facilitate decompression and involution, thereby simplifying their

removal or in some cases even allowing for the complete resolution of

the cyst without the need for secondary surgery. Marsupialization has

been reported as a definitive treatment for extensive cysts, including

the more aggressive and highly recurrent odontogenic keratocyst. (8)

When a secondary surgery is required for the definitive treatment of a

lesion, previous marsupialization often affords the luxury of a less

invasive surgery, thereby reducing surgical complications such as

oroantral fistula, oronasal fistula, nerve injuries (particularly to the

inferior alveolar and lingual nerves), excessive bleeding, and

mandibular fracture. It also minimizes the surgical defects caused by

extensive bone removal, and it provides access for a biopsy specimen for

a definitive diagnosis.

In this article, we report a case of dentigerous cyst of the

maxilla and maxillary sinus that caused the ectopic displacement of an

unerupted tooth into the orbital rim and floor.

Case report

A 57-year-old black woman was referred to us by her dentist on Nov.

25, 2003, for evaluation of an enlarged soft swelling of her right

maxilla and face. At the time of her presentation, she was healthy,

well-nourished, and in no acute distress. Head and neck examination

revealed that her extraocular muscles were intact. Her pupils were

equal, round, and reactive to light accommodation, and there was no

evidence of diplopia. Her nares were patent bilaterally, and her septum

was at midline. An intraoral examination detected an expansile swelling

of her right posterior maxilla (figure 1). The swelling was fluctuant to

bimanual palpation, indicating buccal and palatal cortex destruction.

The patient had no other symptoms, and the results of routine laboratory

tests were within normal limits.


A panoramic radiograph revealed that a large unilocular radiolucency (~10 x 12 cm) had encompassed the right maxilla from the

first premolar posteriorly to the tuberosity (figure 2, A). A tooth was

visible at the superior aspect of the lesion. According to the radiology

report, computed tomography (CT) of the maxilla identified "a large

lesion of the right maxilla consistent with a dentigerous cyst"

(figure 2, B). Three-dimensional reformatted CT showed the extent of

destruction and ectopic displacement of the tooth into the right

infraorbital rim and orbital floor (figure 2, C).

The patient was taken to the operating room on Dec. 16, 2003. A 2 x

2-cm opening into the right maxillary antrum was created, and care was

taken to not violate the cyst wall (figure 3, A). Aspiration of the

cystic contents yielded approximately 20 ml of a brownish fluid.

Bimanual palpation and visual inspection suggested a high likelihood of

a gross deformity of the maxilla if the lesion were to be enucleated primarily. Therefore, the decision was made to marsupialize the lesion.

Through the antral opening, several biopsy specimens of the cyst

wall were obtained. Through the lesion itself, the dental implants malformation crown of an impacted

tooth, locked solidly into the orbital rim and floor, was palpated. The

edges of the cyst opening were sutured outwardly to the buccal window.

Following irrigation, the entire lesion was packed with 1/2-inch gauze

impregnated with bismuth subnitrate, iodoform, and petrolatum paste.

According to the histology report, the biopsy specimens showed

"a stroma of delicate bundles of immature collagen fibers

interspersed by active fibrocytes and numerous dilated capillaries.

Numerous cholesterol crystals with associated giant cells were noted. No

malignant features were noted. The specimen appeared to be consistent

with a denuded cyst wall, but no lining epithelium was observed."

Complete excision of the entire lesion with follow-up examinations was




The patient underwent weekly changes of packing that were

eventually replaced by daily irrigations of the lesion until March 23,

2004, at which time the fistula was closing. Repeat CT demonstrated bone

deposition in the maxilla, as well as a slight migration of the tooth

away from the orbital floor. Bimanual palpation of the maxilla revealed

improving firmness along the right posterior palate.

The patient was then returned to the operating room, and the lesion

was completely enucleated via a Caldwell-Luc incision. The impacted

tooth, with somewhat divergent roots, was carefully removed from the

orbital rim and floor with judicious bone removal. The infraorbital

nerve was visualized and appeared to be intact. The Caldwell-Luc

incision was closed, and attention was then directed to the residual

oroantral fistula, which was excised and closed primarily.

The results of surgical pathology were consistent with the biopsy

findings obtained at the time of marsupialization. According to the

report, "stratified squamous epithelium, foci of lipogranuloma, and

extensive hyalinization of fibrous connective tissue" were

observed, confirming the diagnosis of a dentigerous cyst.

The patient healed uneventfully, and no oroantral communication was

observed (figure 3, B). No complications were encountered.


In this case, marsupialization was successfully used to minimize

the amount of maxillary destruction and surgical morbidity that might

have resulted from the immediate enucleation of the lesion. Although it

would have been of interest to allow more time for further involution

and to assess whether the tooth would migrate into the oral cavity

without a secondary surgery, it can be quite problematic to maintain the

patency of these sites intraorally. In this case, marsupialization

allowed us to obtain several biopsy specimens for treatment planning and

provided some time for osteogenesis, particularly of the palatal aspect

of this extensive lesion.


(1.) Mody RN, Sathawane RS, Samdani D. Dentigerous cyst: Report of

an unusual case. Dent Update 1995;22(3):124-6.

(2.) Gunbay MU, Lomcali G, Ozaksoy D, et al. Ectopic teeth in the

maxillary sinus: Diagnosis and treatment. Dent Update 1995;22 (4):146-8.

(3.) Frer AA, Friedman AL, Jarrett WJ. Dentigerous cysts involving

the maxillary sinus. Oral Surg Oral Med Oral Pathol 1972;34(3): 378-80.

(4.) Hasbini AS, Hadi U, Ghafari J. Endoscopic removal of an

ectopic third molar obstructing the osteomeatal complex. Ear Nose Throat

J 2001;80(9):667-70.

(5.) Golden AL, Foote J, Lally E, et al. Dentigerous cyst of the

maxillary sinus causing elevation of the orbital floor. Report of a

case. Oral Surg Oral Med Oral Pathol 1981;52(2):133-6.

(6.) Ferber EW. Ectopic supernumerary tooth, imbedded in superior

wall of left maxillary antrum. J Calif Dent Assoc 1972;48(1):28-9.

(7.) Savundranayagam A. A migratory third molar erupting into the

lower border of orbit causing blindness in the left eye. Aust Dent J


(8.) Pogrel MA, Jordan RC.Marsupialization as a definitive

treatment for the odontogenic keratocyst. J Oral Maxillofac Surg

2004;62(6):651-5; discussion 655-6.

Morton Litvin, DDS; Domenic Caprice, DMD; Leonard Infranco, DMD

From the Department of Oral and Maxillofacial Surgery, University

of Pennsylvania School of Dental Medicine, Philadelphia (Dr. Litvin),

and an oral and maxillofacial surgery private practice, Vineland, N.J.

(Dr. Caprice and Dr. Infranco).

Corresponding author: Morton Litvin, DDS, Clinical Professor of

Oral Surgery and Pharmacology, Department of Oral and Maxillofacial

Surgery, University of Pennsylvania School of Dental Medicine, 240 S.

405h St., Philadelphia, Pa 19104. Phone: (856)692-0399; fax: (956)

692-4845; e-mail: [email protected]

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Swish Away Your Cavities And Rebuild Your Damaged Teeth

Why must we brush and floss everyday?

For complete dental care, we must brush our teeth and floss them properly. This prevents bacteria build up, and reduces the incidence of plaque formation. Demineralization thus reduces to minimum while the minerals in ones toothpaste helps remineralization. This helps strengthen teeth.

What is procedure for brushing and flossing?


For brushing, use a toothbrush with soft bristles.

Hold brush inclined at around 40- 45 with teeth.

Use gentle circular movement to clean small portions of the teeth.

Do not use swift motion as this will result in ineffective cleaning as well as possibly hurt the mouth.


One can do this with floss about 18-20 cm length. Wrap some around the two fingers of one hand and pass the floss through the teeth. After that hold the other end tight and pull. One can use sideways motion if there is large gap or use to-and-fro motion is the gap is small. Press the floss against side of teeth and rub up and down until you are sure that it is clean.

Will there be any difference if one uses mouthwashes?

Mouthwashes or rinses are effective only when one has cleaned the mouth through brushing. Mouthwashes contain a refreshing agent and minerals. Minerals help remineralization that strengthens teeth.

What are the desirable qualities of toothpastes and toothbrushes?


These should be small enough for your mouth and easy to maneuver around in the mouth. It should have pointed head to facilitate reach of corners of mouth. The bristles should be soft and the head should be big enough to make brushing easy.


These should contain fluoride, as these are essential for building minerals that help strengthen enamel. They should have a crystal that helps shining action. It should also contain minerals.

What are things to avoid while doing oil pulling?

a) Do not swallow oil

b) Do not gargle vigorously

c) Do not hurry the process

d) Do not forget to brush

Once you swish oil around in the mouth, it contains lot of dirt and bacteria. It is thus toxic. So, one should not swallow it. Similarly, one must not let children do oil pulling. They will swallow the oil.

One must avoid gargling, as this will let the oil enter the throat. At the same time, one must be slow when one is moving the oil around. It must reach every corner of the mouth. Only then, one can remove all bacteria.

Once you have done oil swishing, for best results of oil swishing one has to clean and brush the mouth.

Does oil swishing affect the entire body?

Health improvements as per an unconfirmed report reported improvement in diverse areas of health. Digestive system, skin elimination and joints showed good improvement. So also, for those with pain in various parts of the body, and those with respiratory system, heart and circulation problems, there was significant improvement.

Where do they mention the benefits of oil pulling in Ayurveda?

In Caraka Samhita, writings pertaining to Ayurveda and health, one finds mention of benefits of prosthodontist Elizabeth oil pulling include those of maximizing relish and taste, strength of voice and jaw, freedom from dryness of mouth and throat, and firmness of gums among other things. One can also chew the hardest food.

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Tips To Help You With Your Blogging Experience

For the most part, a blog focuses on one topic. If you would like to start a blog about something that you are passionate about, or if you already have a blog going, and are looking for ways to improve it, you have landed at the right place. The information in this article will give you the tools you need to create an effective blog.

Use search engine optimization, or SEO, on your blog. To attract your target audience, you want your blog to show up in search results for the topics you focus on. Get the most readers by using the most important keywords as part of your title and all through each article on your website.

Do not make too much use of keywords, ads, images or plug-ins on your blog. These behaviors will ensure the search engines flag your site as breaking the rules, limiting your readership. Keep your writing organic, and allow it to flow smoothly.

Blog often and blog smartly. Infrequent updates will never benefit your blog in any way. When readers are not given frequent updates, they may become bored. A good rule of thumb is to create new blogs weekly and send out email updates.

Regularly post new content to your blog. In order to keep your current subscribers visiting your blog, you need to keep giving them new content to read. Regular new content will also help you to attract new visitors. If you neglect to add new articles to your blog, you will rapidly find that your readership decreses. Blog Posting daily will significantly improve your traffic.

Create a blog that is unlike any other. Content that is unique will attract visitors. Information that isn't easy to come by will make people read your blog too. Write about unique experiences or hobbies. Be intimate, personal and honest. You need to give readers a reason to visit your blog medical writer recruitment agency if they are searching for information.

Post new content frequently on your blog to keep your readers interested and they will have the incentive to come back to your website regularly. Great blogs usually post at least one time a day. If this is intimidating to you, try to come up with a few weeks' worth of writing prior to taking your blog live. This will mean that you still have some content to post even if you have a day when you can't write anything.

If you want to maintain your reader base, you need to post new content on a regular basis. Since new blogs appear continually, if you do not post regularly, readers are apt to find other blogs to read. While you should feel free to take breaks around the holidays or other special occasions, frequent posting should be your goal.

Break up your longer blogs into smaller, easier to digest segments. If the post is too long, a reader may feel intimidated. By dividing your posts into sections, your readers will be better able to absorb what you have to say.

Customize your blog's home page. On most blog sites, the homepage appears as a list of all the recent posts. Try to make yours more interesting by customizing your homepage. This is especially helpful since you will most likely be found via links or search engines.

You have now learned a great deal about running a blog. While you might feel somewhat overwhelmed by the information overload, don't worry - it's completely normal. It's true that keeping a quality blog running is tough, but the reward justifies the hard work. Bookmark this article, so you can refer to it when necessary.

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